ABOUT CELUS
Electronics design runs on habit. An engineer reaches for the component they used last time, because properly evaluating a new one costs hours nobody has. The decision gets made early and quietly, and then it is locked.
CELUS exists to change what happens in that moment. Our platform turns a requirement into a working schematic in minutes, and gives the people who manufacture components a way into the decision while it is still open.
Founded in 2018 in Munich by Tobias Pohl, Alexander Pohl and André Alcalde.
Today we work from Munich, Porto and Austin.

OUR MISSION
CELUS is a deep tech software company on a mission to revolutionize the way electronics engineers work by using AI to increase efficiency and cut time to design.
We aim to empower engineers worldwide to find the best fitting components and design superior solutions in less time, while making electronics design accessible to all.
Our goal is to become the global hub for electronic components and complete solutions, giving engineers streamlined access to the full Bill of Materials, and giving suppliers enriched leads and design insight.
LEADERSHIP

Tobias Pohl
Chief Executive Officer

Alexander Pohl
Chief Technology Officer

André Alcalde
VP of Strategic Development

Rui Calsaverini
VP of Engineering

Branigan Baeta
VP of People

Antonio Becerra Esteban
VP of Customer Success

Rob Telson
VP of Global Sales

Care Rivers-Uy
VP of Product
ADVISORY BOARD

Sir Peter Bonfield
Chairman at NXP. Non-executive director at TSMC and Darktrace. Former CEO of British Telecom.

Sir John Rose
Former CEO of Rolls-Royce.
Deep-tech investor.

Paul Gojenola
VP of Hardware Development
at Google. Former VP of Hardware Engineering at Amazon and senior engineering leader at Apple.

Carl-Peter Forster
Former board member at BMW, CEO of Opel and CEO of Tata Motors.

Martina Koederitz
Supervisory board at Bosch. Former CEO of IBM Germany and DACH.

Koenraad Crooijmans
Investment banking,
with a technology focus.
WHERE WE ARE

Munich
Ridlerstraße 57, 80339 München, Germany

Porto
Rua de Júlio Dinis 676, 4050-320 Porto, Portugal

Austin
111 Congress Ave. STE 500, Austin, TX 78701, USA

We champion growth, sustainability and inclusivity, with continuous learning, flexible work options and a commitment to environmental responsibility.
An intelligent electronics design platform that seamlessly automates component search, schematic generation, and EDA handover.
© Copyright 2026 CELUS · All rights reserved.



