We are changing the future of electronics engineering

We are the pioneers that reinvented electronics engineering by implementing automation. We like to take up complex challenges and transform the world of electronics engineering.

Our make-it-happen approach, our resources and our excellent skill set support us on our way to success.

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Revolutionize your electronics engineering

Specify your circuit's required functionality with block diagrams. Define your constraints, such as PCB form factor, number of layers, space restrictions and provide your existing electronics IP. Lean back - Now the CELUS Engineering Platform takes over: Matching between the needed functionality and your existing IP, generation of schematics, PCB-Layout and BOM. You stay in control over the entire process. Every step is fully transparent and allows you to adjust, if necessary. This is state-of-the-art electronics engineering.

Our Vision

Unleashing scalable engineering

We take over the dull work and make electronics engineers the heroes they deserve to be. With our software, we digitalize and simplify time-consuming electronics engineering processes and create valuable time for problem solving and upskilling. The story of CELUS started several years ago with the question of why electronics development is still tedious and time-consuming. Looking at the field of software development, a tremendous amount of processes had already been automated. In the field of software development, many developed modules are aggregated. When creating a new website, for example, the developers can choose from various blocks in a predefined building block system. This easy-to-understand and easy-to-use approach has proven to be successful over the last decades. So why wasn't this approach being applied to electronics engineering? By providing a comprehensive library and automating all the manual engineering steps, we are opening up new possibilities for innovation and progress in the electronics engineering world. Our goal is to enable engineers to build electronics in a fraction of the time and nourish new and life-changing ideas.



Our Values

A company's values are the core of a healthy and successful culture


Lifelong learning

We expect and support everyone to develop themselves further and strive for lifelong learning. In a fast-changing environment the ability to adapt and always being up-to-date are key drivers for success.

Building a better future

Building a better future

Long-term effects are evaluated in every decision to build a better future. This holds true for business decisions as well as for decisions affecting our environment. Our business decisions are based on the long-term outcome and sustainable success over short term profits. We are committed to protect the environment and we will be carbon neutral by 2023.


The best idea wins

Everyone – from intern to CEO - is encouraged to share ideas and can state an opinion. We value each idea equally and the best idea wins no matter who had it. Also, everyone affected by a decision is involved into the discussion.



Everybody is responsible for their decisions. We trust everyone to make smart and well-informed decisions in favor of the company.



Everyone is responsible for achieving their goals and has the freedom to take ownership of the tasks given. We don´t micro-manage and we are brave and open to explore opportunities as they arise.


Role of robots

We develop software to automate complex processes and make automated decisions. By doing so, we strive not for replacing human work, but for giving them the freedom to take responsibility for creative solutions and innovations. At CELUS we believe, that work is for machines and responsibility is for humans.

The very essence of our human interaction is based on respect and equality. We value integrity and loyalty as a basis of collaboration. We communicate openly and give feedback in a direct, honest and fair manner. We encourage a working environment, where everyone feels welcomed, no matter what nationality or ethical background. In fact, we have a broad range of different nationalities in the company and aim for more. We understand that diversity is not a “nice-to-have” but a must, when you want to deliver outstanding products and services. At CELUS we promote and foster psychological safety as we believe the workplace should be a place, where people feel appreciated.


Leadership Team

Tobias Web Photo
Tobias Pohl
Chief Executive Officer
Alex Web Photo
Alexander Pohl
Chief Technology Officer
Andre V2@2x
André Alcalde
Chief Product Officer

Nicole V2
Nicole Lontzek
Head of Marketing
Rui Web Photo
Rui Calsaverini
Head of Research & Development
Esmira Web Photo
Esmira Alieva
Head of Human Resources
Web Photo
Matthijs von Witte
Head of Sales