CELUS - Electronics Engineering News

CELUS and Atlantik Elektronik Partner to Accelerate the Future of Hardware Design

Written by CELUS Team | Jan 27, 2026 12:47:12 PM

We're excited to announce our latest strategic partnership: CELUS has joined forces with Atlantik Elektronik, a leading distributor and design-in specialist for innovative electronic and semiconductor components, to accelerate the hardware design process for engineers globally.

This collaboration marks a significant step forward in integrating design intelligence with AI technology into the core of electronic distribution, engineering, and design services.

 

Why This Partnership Matters

By integrating the CELUS Design Platform into Atlantik Elektronik's ecosystem, customers can now:

  • Start their development journey seamlessly using CELUS's AI-powered design automation

  • Dramatically accelerate product and component selection with intelligent matching

  • Access complete circuit context—not just parts in isolation

  • Reduce design cycles and speed up time to market

  • Benefit from Atlantik's nearly 50 years of expertise combined with cutting-edge AI tools

In short: design intelligence meets distribution excellence. Together, CELUS and Atlantik Elektronik are transforming how hardware is designed.

Bridging Engineering Workflow with Reliable Implementation

The CELUS Design Platform focuses on three foundational elements that make this partnership powerful:

  • Capturing design intent — enabling engineers to express what they need

  • Providing information effectively — delivering relevant component data in context

  • Guiding discovery — supporting engineers through requirements-based exploration

Rather than suggesting parts in isolation, CELUS supports engineers with complete circuit context, ensuring design decisions are both fast and sound.

Combined with Atlantik Elektronik's comprehensive portfolio spanning audio ICs, microcontrollers, displays, network technologies, embedded modules, power supplies, sensors, connectors, wireless modules and more, customers can:

  • Streamline workflows from concept to component
     
  • Reduce time to technology and time to market

  • Lower total cost of ownership

  • Make faster, more informed decisions 

 

A Shared Vision: Empowering Engineers to Build Faster

CELUS and Atlantik Elektronik share a common goal: helping engineers move from idea to product with unprecedented speed and confidence.

"At Atlantik Elektronik, we recognize that the best path to enabling our customers to achieve a market-leading position is through access to the most innovative technologies, shortened design cycles and faster time to market. Integrating the CELUS Design Platform into our ecosystem further assists us in achieving these goals while offering immense value across multiple aspects of our business. From component selection and engineering support to enhancing our overall design services offering, this partnership ensures our clients stay ahead in a rapidly evolving technological landscape."
Christian Flach, COO, Atlantik Elektronik

With Atlantik's more than 45 years of market leadership and deep technical expertise now combined with CELUS's AI-powered design automation, engineers gain a powerful advantage at every stage of development.

"We are incredibly excited to be working with Atlantik Elektronik to truly transform how hardware is designed and further fortify the AI hardware design revolution. Atlantik recognizes the shifting demands of the electronic component industry and the need for advanced tools to meet market acceleration. By combining Atlantik's deep expertise and extensive distribution portfolio with the power of the CELUS Design Platform, we are enabling customers to achieve unparalleled speed and efficiency in their projects."
— Rob Telson, VP Global Sales, CELUS

This partnership is part of a bigger movement: bringing design intelligence and component expertise closer together, empowering engineers to make better decisions, earlier.

We believe the future of electronics is collaborative, connected, and AI-assisted. And with partners like Atlantik Elektronik, that future is arriving faster than ever.

👉 Try the CELUS Design Platform
👉 Learn more about Atlantik Elektronik


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