he story of Celus started several years ago at the Automotive Chair of Technical University of Munich. Our CEO Tobias Pohl was applying his long-standing experience in embedded systems to develop control units for various applications. Back then he was faced with very complex, tedious and time-consuming development processes. He was shocked. Tobias was so used to the advanced tools available in software development, like automated code generators or high level languages and more. The development of electronics was different. None of this was available. Every resistor, every capacitor and every trace had to be placed manually. To him that sounded like writing thousands of lines of assembler, a very inefficient process, that wasted a huge amount of potential. After that Alex joined him as co-founder and CTO. This lead to the great journey of Tobias and Alex, looking for a better solution to design electronics. But it turns out: There is nothing out there! Everyone told them: “This doesn´t exist, because it is impossible!”.
We always believed that work is for machines and creativity is for humans. With the help of complex algorithms and AI everyone should be able to develop electronics in a fraction of the time. That´s when Celus was born. Later down the road André joined our team to further advance our electronics expertise and combine it with his business knowledge to pursue our vision! Now we are able to prove the nay-sayers wrong! Celus´ AI is able to generate full fletched embedded systems, including schematics, bill of material and PCB-layout at the push of a button. Every technically trained person can develop electronics at ease and save up to 90% of the development while doing so! We bring electronics engineering into the modern age! We are Celus and we envision a world, where anyone can develop electronics easily!
As our horizon is much wider, we don’t set ourselves any limits and aim high. Our new name Celus is derived from the latin word “caelus”, which means “sky”. We believe that our cloud solution is the future of electronics engineering.
The new logo uses round shapes combined with an angular font, representing the passion that drives us and the novel approach that we take to solving problems in a traditional industry. At the same time it underlines our professionalism and crystal clear view of where we are going. The logo resembles the design blocks in our platform, while the sky is represented by the blue color.
We’re incredibly eager to see what the future holds and hope for nothing but blue skies!